In my experience, many Intensive Outpatient Programs (IOPs) and Partial Hospitalization Programs (PHPs) struggle to maintain a consistent flow of leads and admissions, not because their clinical care is lacking, but because they aren't visible where it matters most: in their immediate geographic area.

If you're a CEO, Executive Director, or CMO of a mental health or addiction treatment center, here’s what you need to know about marketing compliance — and how to lead confidently in a space where ethics, regulation, and results intersect.

In adult mental health and substance use treatment, once an individual decides to seek help and commits to admission, the process typically unfolds with minimal disruption. The sales funnel—assessment, verification, clinical review, and scheduling—often concludes in a successful admission. There are certainly exceptions. Teen residential treatment is an entirely different animal.

Recovery brands marketing outpatient programs face a unique set of challenges that differ from those brands marketing inpatient or residential treatment. Here are 8 you should know about…

For years, SEO has been a foundational strategy for treatment centers to reach those in crisis. But with AI chat tools summarizing information and providing instant answers, fewer people may actually click through to your site—even if you're ranking well. Here’s why…